To pay tribute to one of the most renowned Formula One champions and mark 25 years since his untimely death, TAG Heuer has launched two timepieces that celebrate Ayrton Senna by including design features reminiscent of his preferred watch style and love of his home country, Brazil. As much a legend in TAG Heuer’s past as in the sport of Formula One racing, Senna was the face of the avant-garde watchmaker’s first “Don’t Crack Under Pressure” campaign in 1991 – a fitting role for a racer as ambitious, fearless and committed as the Brazilian driver. Now, a quarter of a century after his tragic death, the partnership lives on in two stunning new timepieces.
Created for Ayrton Senna fans, Formula One enthusiasts and watch aficionados, these limited edition models illustrate TAG Heuer’s continued admiration of the illustrious driver and his lasting impact on the sport.
TAG Heuer Carrera Calibre Heuer 02T Ayrton Senna Special Edition 2019
The 45 mm TAG Heuer Carrera Calibre Heuer 02T automatic chronograph features a matt black ceramic case and matching tachymeter bezel and is subtly accentuated by the yellow and green colours of the Brazilian flag.
TAG Heuer Formula 1 Calibre 16 Ayrton Senna Special Edition 2019
This 25-year tribute edition features an engraving of Senna’s iconic helmet on its steel screw-down caseback and his name in white at 1 o’clock on the fixed polished black ceramic bezel with a tachymeter scale. This timepiece is fitted with a sporty S-shaped bracelet, which Senna was personally fond of, and also features a driver’s extension to allow it to be worn over a racing suit.